Project/s
Property Identity

Agency
Union Inc.

Client/s
Villawood - Lilium
Metricon - The Haig

Responsibilities
Concept
Naming
Design Development
Design Refinement
Roll Out
Finished Artwork
Presentation
Art Direction
Creative Direction

Client
Suzanne Jones

Project
Corporate Identity

Responsibilities
Concept
Design Development
Naming
Design Refinement
Style Guide
Roll Out
Finished Artwork
Presentation
Creative Direction
Web Design
eDM

Client

Ology Creative

Project

Corporate Identity

Responsibilities
Concept

Design Development

Naming

Design Refinement

Style Guide

Application Roll out

Project
Calisthenics Victoria Re-Brand

Client
Calisthenics Victoria

Agency
Union Inc.

Responsibilities
Concept
Design Development
Design Refinement
Style Guide
Roll Out
Finished Artwork
Presentation
Art Direction
Creative Direction

Client

One Fell Swoop - Watermark Residences

Project

Identity Design

Responsibilities

Concept

Design Development

Design Refinement

Style Guide

Creative Direction

Web Design

Roll Out

Finished Artwork


A selection of covers & spreads from over
5 years of catalogue and exhibition identity work
for Metro Gallery. I had the pleasure of working
with celebrated Australian and international
artists including; John Olsen, Tommy Watson
and Anthony Lister. Also London’s famous
sculptor Alexander Hoda and the Godfather
of street art from Paris, Blek Le Rat.

Project
Catalogue Design
Exhibition Identity
Gallery Identity and Logo Design

Client
Metro Gallery

Responsibilities
Concept
Design Development
Design Refinement
Presentation
Finished Artwork
Roll Out

Client

3 Deep - Doma Group

Project

Property Identity Design

Responsibilities

Concept

Design Development

Design Refinement

Roll Out


Second Space Projects (2SP) is run by GSA Well-Being Arts Affiliation are focused on enriching the artistic and cultural pursuits of the University of Melbourne through interdisciplinary collaboration between students and non-students.

Project
Identity Design

Agency
Union Inc.

Responsibilities
Concept
Design Development
Design Refinement
Presentation
Art Direction
Finished Artwork
Roll Out

Fletcher is a new and innovative art enterprise providing an exclusive, unique and exciting experience, product and service for new and established art collector’s. The Fletcher Brand Identity reflects the values of Fletcher’s ever-changing and unexpected offering. It is versatile and primarily serves to showcase the artist’s work, whether it be promoting an exhibition or event or curating it for private residences. Examples of the Web Homepage and Identity Style/User Guide shown here.

Project
Identity Design

Client
Fletcher Arts

Responsibilities
Concept
Naming
Design Development
Design Refinement
Creative Direction
Style Guide
Finished Artwork

VeroGuard Systems provide online security services for consumers, business and government. VeroGuard technology enables online authentication and encrypted transmission across fixed and mobile networks with same level of identity security as the ATM network.

This is part of the design development work to refresh their identity.

Project
Brandmark Design and Identity Refresh

Studio
SML

Client/s
VeroGuard

Responsibilities
Concept
Design Development
Design Refinement
Presentation
Creative Direction

Pictorial book published by Hardie Grant; Andiamo! Capturing Italy.

Photographs are available for purchase as custom display prints. Click here for further information.

Project
Book Design
Illustration

Client
Paul Redman

Responsibilities
Concept
Design Development
Design Refinement
Presentation
Illustration
Finished Art

Restaurant Identity Design
Brandmark

Client
South Melbourne Central

Responsibilities

Concept
Naming
Design Development
Design Refinement
Presentation
Art Direction
Finished Artwork

This is a premium product and the design needed to both engage, and instruct the consumer about the colour change that naturally occurs. The product on shelf variably can become pink, this is evidence of its purity and the design underlines this positively.

Project
Honest Harvest
Identity and
Packaging design

Agency
Union Inc.

Client
Honest Harvest

Responsibilities
Concept
Design Development
Design Refinement
Presentation
Art Direction
Finished Art
Roll Out

Client
Apogee Financial Group

Project
Corporate Identity

Responsibilities
Concept
Design Development
Design Refinement
Style Guide
Roll Out
Finished Artwork
Presentation
Art Direction
Creative Direction